The Road to Green Beauty
So many customers and people I've met recently have been asking me how and why I got to where I am with my business. To be honest, over the past few years, my skin sensitivity towards cosmetics and skin care has changed. I started to find that with my normal routine, I wasn't seeing the results I felt I should, and I'd get blotchy in some areas and not in others. I'm normally considered oily/acne prone and combination skin, but as I've gotten older, my skin tends to get very dry and and flakey at times. It's pretty confusing and hard to keep up with. I knew I needed to make a change and find a solution to save my skin...
"I started to find that with my normal routine, I wasn't seeing the results I felt I should..."
When I started the development phase of FreeBird Organics back in 2013, I never considered making my own private label skin care line, but I knew I wanted to offer one as part of my eco-friendly lifestyle company. The idea was to be a one-stop shop for all things sustainable, recycled, fair-trade, and organic. Throughout most of my 20's, I always experimented with different cosmetic brands, moisturizers, face washes... you name it! Yet as usually, I never saw the results I thought I would. I always broke out, had an uneven skin tone, dark under eye circles, and acne scarring.
After reading and studying about the natural healing powers that essential oils and carrier oils possess, I discovered a new solution for my skin concerns. I started experimenting with ingredients like lavender essential oil, tea tree essential oil, avocado oil, and coconut oil to name a few. Once I had a comfortable understanding of the specific properties of each essential oil, mineral, carrier oil, and herbs, I worked to create my own facial toner and facial oil/serum. From there I made my first batch of cold-pressed soap! All of the ingredients I used were 100% organic and 100% vegan. Most importantly, I started seeing the results I was looking for in my complexion... less blemishes, a more even skin tone, less oil build up, the WORKS!
Honestly, that's how my private label Apothecary developed. Playing, experimenting, concocting different ingredients together to create proven results without any harmful chemicals or animal products. Just pure. healthy, natural botanicals. Since all FreeBird Organics products are handmade in small batches, the possibilities are endless. The line is forever growing and expanding. I am always looking for new, active ingredients to incorporate in my recipes that have a specific benefit. I'd love to collaborate with #greenbeauty bloggers and influencers to continue getting feedback on my top sellers like my Nighttime Repair Serum, the Rose + Carrot Seed Facial Toner, and edible Patchouli + Lavender Lip Scrub.
As we get older, our priorities change. We start to focus on reversing time, putting harmful toxins in our bodies for a quick fix, and buying cheap products to try and save a buck or two. Making a change towards green beauty is a beneficial way to improve your skins elasticity, reduce signs of aging, and create a more relaxing spa-like skin care regimen at home.